Now more than ever we realize the importance of diversity for our businesses. Diversity and real inclusion can bring more ideas, drive up competition and increase the bottom line for a business. As we struggle through the economic issues brought on by the pandemic, it is clear that as individuals and as businesses, we need … Continue reading The Importance of Diversity
Creativity and Change
Don’t forget that we have two unusual workshops next week. The first is Creative Thinking for Small Business on Monday December 3rd and the second is Managing Organizational Change on Wednesday December 5th. Both will be taught by Jeff Cole, business guru and process improvement specialist. Please join us as we explore both creativity and … Continue reading Creativity and Change
How to Keep Your Holiday Customers
The holidays are over, and for most businesses, that often signifies a big sigh of relief. October through to the new year represents a major marketing effort, the likes of which often feel like a never-ending marathon. But if the goal of that marathon is to hit the finish line with an increased customer bases, and … Continue reading How to Keep Your Holiday Customers
7 Ways to Make a Holiday Sale Actually Work
The holiday shopping season traditionally kicks off with Black Friday, the annual shopping holiday the day after Thanksgiving that brings retailers “into the black” for the year, indicating a profitable period. But Black Friday alone is rarely enough to compete and make a profit in today’s market. Instead, many business owners run holiday sales to … Continue reading 7 Ways to Make a Holiday Sale Actually Work