The holidays are over, and for most businesses, that often signifies a big sigh of relief. October through to the new year represents a major marketing effort, the likes of which often feel like a never-ending marathon. But if the goal of that marathon is to hit the finish line with an increased customer bases, and … Continue reading How to Keep Your Holiday Customers
Why Your Business Needs a Content Marketing Strategy in 2018
When it comes to marketing advice, it’s easy to get lost in all the shoulds, shouldn’ts, musts and must nots. Professionals the world over can debate on the most effective marketing methods, but in 2017, those seeking the sage advice of others would have a difficult time avoiding a healthy endorsement for content marketing. In … Continue reading Why Your Business Needs a Content Marketing Strategy in 2018
7 Ways to Make a Holiday Sale Actually Work
The holiday shopping season traditionally kicks off with Black Friday, the annual shopping holiday the day after Thanksgiving that brings retailers “into the black” for the year, indicating a profitable period. But Black Friday alone is rarely enough to compete and make a profit in today’s market. Instead, many business owners run holiday sales to … Continue reading 7 Ways to Make a Holiday Sale Actually Work